Having these key tools in place indicates to retailers that you are a well organized brand ready to partner and grow a business together.
These are tools that will never go away and will always evolve. If you haven’t dug into these since your last trade show, it's time to get to work!
1. Complete & Accurate Line Sheets
2. A Compelling & Concise Elevator Pitch
3. Sample line - should always include Top Selling Styles
Complete & Accurate Line Sheets
Line sheets are a tool used across a retailers team & business & a complete and on brand version means your prepared to sell into a partner - they contain key info like style numbers to reference for inventory and POS, product details like carat weight and stone types, and must have corresponding images for easy reference.
A Compelling & Concise Elevator Pitch
This demonstrates that you know who your target audience is and what your brand offers, making it easy to evaluate if partnership makes sense to explore further. And just as the brand is evaluating if you are fit, you are doing the same! Prepare thoughtful questions that will help you learn more about who their clients are and what their current product mix is missing.
Sample Line
A complete or nearly complete sample line means you have your production organized and can more likely deliver on time, retailers count on this, especially those whose business includes and inventory purchasing plan. Your sample line should always include a live assortment of your top selling or core assortment, so that retailers can at a glance envision you in their store, and understand your price points.